Getting published is a goal many couples have but aren’t always sure where to start. The earlier you know if and where you want your wedding to be published the better. Setting this goal from the beginning can guide you on what details to incorporate and even which photographer you may want to hire to capture said details. Here’s a few tips to keep in mind as you navigate the process.
KNOW WHERE YOU WANT TO BE PUBLISHED
Knowing where you want to be published is a great first step. Once you have your eyes set on a specific outlet, do a bit of research and study the type of details they feature, the photographers they tend to work with, etc. Use these elements as loose guidelines as you prepare for your day.
HIRE THE RIGHT PHOTOGRAPHER
Hiring a photographer whose been published increases your chances of being featured. The editors will likely know their name when the submission comes through, they will know what to expect, etc. That said, there are a lot of up and coming photographers who are studying and ready to do the extra work needed to make the editors fall in love with your wedding.
DETAILS ALWAYS MATTER
Remember that wedding publications are typically trying to attract and inspire their readers and details are almost always inspiring. Try to consider everything from your stationery to your welcome drinks to your late night snacks and more. Things that are unique yet easy for readers to replicate are always winning touches.
CREATE A SHOT LIST FOR YOUR PHOTOGRAPHER
As they say: “picture or it didn’t happen”. Because of this truth, make sure your photographer knows every detail you’ve curated for the day and is on board with your goals. If you’ve hired a photographer who’s been published in the past, they will likely be able to take the reigns on this detail. If they haven’t, collaborate with them to ensure you’re on the same page.
MAKE IT PERSONAL
Like details, publications like to share inspiring personal touches. Elements that tell the story of your relationship, of the region you’re marrying and so on. That said, being intentional and creating with meaning is always a positive as you’re designing the day.
REMEMBER, THERE ARE NO GUARANTEES
Obviously no matter what, no one can guarantee the wedding will be picked up by a publication. It may not be the right timing or season. They may have changed what they’re looking for overall. And, while this goes without saying, if it doesn’t happen, do not, under any circumstance, let this steal the happiness from the celebration you had.
All images above were captured by Sophie Berard and featured in Vogue.
